Logos & Branding
Your logo is the shortcut to your whole story. I help small businesses and growing brands build
clear, confident identities—from logos and colour systems to type, tone, and basic brand
standards. The goal is simple: a look and feel that fits you, works everywhere, and sticks in
people’s brains long after they’ve closed the tab.
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Website Design
A website shouldn’t just look nice on a designer’s monitor—it should load fast, read clearly,
and quietly nudge people to take the next step. I design and build lean, custom sites (no theme
soup) with thoughtful layouts, readable type, and mobile-first structure so your site feels
polished, trustworthy, and easy to use on any device.
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Shopify Sites & Mods
I build and refine Shopify stores with both sides of my brain: the designer who cares how it
feels, and the founder who has actually run product through Shopify and Meta ads. Whether you
need a new storefront, a smarter product page, or custom theme tweaks, I focus on clear
storytelling, smooth checkout, and small changes that add up to more sales.
Explore Shopify Sites, Sections, & Modifactions
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Print & Packaging Layout
From labels and sleeves to rack cards and simple print collateral, I plan layouts that respect
both your brand and the fine print. I’m comfortable working within regulated formats, print
specs, and dielines while still making room for hierarchy, breathing space, and a bit of visual
charm—so your pieces look sharp on shelf, in hand, and in the mail.
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Product Photography
Good photos shouldn’t need a paragraph of explanation. I shoot product imagery that’s clear,
consistent, and built for real use—websites, Shopify, email, and social. Simple setups, honest
lighting, and just enough styling to make your product the hero, without turning it into
something your customers won’t recognize when it shows up at their door.
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Email Marketing
Email is still one of the most affordable ways to grow a brand—if you’re sending more than
coupons. I help plan and build emails that mix story, clarity, and smart design: welcome flows,
simple promos, and value-first campaigns that feel like a helpful nudge instead of a shout.
From layout and copy to basic segmentation, I keep things practical and human.
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Video Content
You don’t always need a full production crew—sometimes you just need clear, well-edited video
that tells the story. I plan and cut short-form content for websites, ads, and social: product
walk-throughs, founder updates, simple explainers, and looping clips that stop the scroll.
Clean framing, legible captions, and pacing that respects your viewer’s attention span.
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